Tag Heuer
TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology.
The Spirit of Racing, Engineered for Life
TAG Heuer: From Racing Roots to Everyday Precision
Founded in 1860 by Edouard Heuer, TAG Heuer has become synonymous with speed, accuracy, and modern Swiss design. Its reputation is built on precision chronographs and an unrelenting pursuit of performance — from racetracks to deep-sea dives. Explore standout collections like the Carrera , originally designed for professional drivers, or the Aquaracer , engineered for underwater endurance. Each watch embodies a commitment to innovation without compromise.
Explore TAG Heuer Models That Define Momentum
TAG Heuer Carrera
Inspired by the legendary Carrera Panamericana race, the TAG Heuer Carrera combines legibility, speed, and iconic design. Whether automatic or chronograph, it's crafted for those who thrive under pressure.
TAG Heuer Aquaracer
The Aquaracer brings form and function to the world of divers. With high water resistance, unidirectional bezels, and luminous markers, it's equally at home beneath the surface or in the boardroom.
TAG Heuer Monaco
Distinctive and daring, the Monaco introduced the world's first automatic chronograph housed in a square case. It remains a bold statement — one favored by iconoclasts and innovators alike.
Who This Is For
TAG Heuer is for individuals who move fast — in business, in life, or on the track. It appeals to design-forward professionals, motorsport fans, and anyone seeking performance-driven craftsmanship that balances form with function.
Authorized, Trusted, and Ready to Assist
The 1916 Company is proud to be an authorized TAG Heuer retailer. Our new watches are available online, through our personalized concierge service, and in showrooms in Ardmore, Denver, Baltimore, Scottsdale, and Newport Beach. Every TAG Heuer timepiece comes with a full manufacturer's warranty and access to official after-sales service — ensuring peace of mind with every purchase.